Help >  FAQ >  General >  What is a Merchant, Affiliate, Publisher or Consultant?

Definitions end users

It is all about different users giving same end users different names:

A Merchant is the same as an Advertiser

This is the party that is trying to sell something online.

An Affiliate is the same as a Publisher

This is the party that is trying to promote someone else's products or services to earn a commission.

A Consultant in the Attrace model could be a

  • Account manager
  • IT developer
  • Media agency
  • General consultant
  • Auditor
  • Business developer
  • Marketplace
  • etc.