Definitions end users

It is all about different users giving same end users different names:

A Merchant is the same as an Advertiser

This is the party that is trying to sell something online.

An Affiliate is the same as a Publisher

This is the party that is trying to promote someone else's products or services to earn a commission.

A Consultant in the Attrace model could be a

• Account manager
• IT developer
• Media agency
• General consultant
• Auditor
• Business developer
• Marketplace
• etc.