Definitions end users
It is all about different users giving same end users different names:
A Merchant is the same as an Advertiser
This is the party that is trying to sell something online.
An Affiliate is the same as a Publisher
This is the party that is trying to promote someone else's products or services to earn a commission.
A Consultant in the Attrace model could be a
- Account manager
- IT developer
- Media agency
- General consultant
- Business developer