Attrace aims to prevent any unethical activity within the Attrace ecosystem
- ensuring a fair business space for Merchants to operate in
- ensuring a fair business space for Publishers to operate in
- ensuring a fair business space for Consultants to operate in
A very significant part of the compliance related challenges are already covered by the blockchain powered framework of the Attrace ecosystem. The blockchain model and core principles take out most of the compliance related challenges in affiliate marketing. This is obviously one of the main reasons why many end-users are joining the Attrace ecosystem.
However, some aspects around ensuring ethical activity on the Attrace ecosystem still need additional resources. A good example is ensuring brand safety, which are issues related around the portraying of an Merchant brand by Publisher. Even though this arguably to some extent is beyond the Attrace reach and responsibilities, the Attrace team has decided to allocate additional resources to research if some of these other brand safety aspects can be automated.
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